
PlanNet Marketing is pleased to welcome Krista Echterling to the 20/20 Club! Krista tells us, "I am a Corporate Dropout turned Travel Business CEO who lives in Mooresville, Indiana. I'm a proud single mom of five and a passionate advocate for agriculture and families with special needs children.
"Before joining PlanNet Marketing, I spent years in the corporate world—but I knew I was meant for more. I wanted flexibility, income I could grow from anywhere, and the ability to truly be present for my children. Since launching my travel business, I have built a team of over 100 agents and personally brought in 22 new business partners—earning a spot in the 20/20 Club!
"I have traveled to 35 U.S. states and lived in three. Most of my adventures have been domestic with my family, but my love for travel keeps expanding. I'm excited to sail on my second cruise this November and will be crossing off a top bucket list destination—Ireland—in March, traveling there with my daughters.
"I credit my success to staying consistent, making authentic connections, and sharing my story with heart. My advice? Be real, be visible, and lead with value. People are watching your journey—even when they’re not liking or commenting.
"After wearing steel-toe boots for years in my corporate Ag career, I love that I now get to work in my sandals—with a Diet Coke in hand—living life on my terms. My mission is to show other busy parents—especially moms—that there’s a better way."